The web semantic tool used by HOTWords analyses the text after its release and delivers the ads according to the top subjects on each text; the tool does not interfere on the editorial content of any website or blog.
For user impact, the ads are delivered with contextual and relevancy properties. HOTWords analyses the top subjects carefully and segments them through channels. The editorial content quality and quantity influence the campaign efficiency directly.
Without investment wasting, the campaign is delivered with context direct to your target.