CASES / SAMSUNG
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AGENCY / Starcom
CLIENT / Samsung
CAMPAIGN / Galaxy S III
SEGMENT / Telecommunications
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THE CAMPAIGN
The Galaxy S III launching is the aim of this campaign, it also emphasizes the cellphone app; such as Smart Stay, S Voice and Best Photo. It was designed for Humans and inspired by Nature. The HOTWords format used was Arroba Formato: Arroba Banners
THE PERFORMANCE IN-TEXT
The campaign was delivered in Guatemala, Honduras, Costa Rica, Panamá, El Salvador and Nicaragua with 1,010.573 impressions and 131,377 clicks. The CTR was 13%.