The Galaxy S III launching is the aim of this campaign, it also emphasizes the cellphone app; such as Smart Stay, S Voice and Best Photo. It was designed for Humans and inspired by Nature.
The HOTWords format used was Arroba
Formato: Arroba Banners
THE PERFORMANCE IN-TEXT
The campaign was delivered in Guatemala, Honduras, Costa Rica, Panamá, El Salvador and Nicaragua with 1,010.573 impressions and 131,377 clicks. The CTR was 13%.