CASES / MC DONALDS
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AGENCY / OMD Digital
CLIENT / Mc Donalds
CAMPAIGN / Quality Campaign
SEGMENT / Food
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THE CAMPAIGN
The focus of the Mc Donald’s, Quality Campaign, was to describe and make aware to its consumers of the work, time and dedication to preserve the high quality of its quality such as its meat, lettuce and potatoes.
THE PERFORMANCE IN-TEXT
The campaign was delivered in the US Hispanics HOTWords network with 3,006,852 impressions and 216,276 clicks. The average CTR was 7.19%.