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Wikipedia
AT&T Mobility
From Wikipedia, the free encyclopedia
(Redirected from Cingular)
This article is about the wireless subsidiary of AT&T. For the defunct wireless provider that was merged into Cingular in 2004, see AT&T Wireless Services.
AT&T Mobility LLC
Type
Subsidiary of AT&T
Founded
2000
Headquarters
Atlanta, Georgia, USA
Area served
United States, Puerto Rico, U.S. Virgin Islands
Key people
Ralph de la Vega, CEO
Peter A. Ritcher, CFO
Industry
Wireless Services
Products
HSDPA, HSUPA, UMTS, W-CDMA, EDGE, GPRS, GSM, Wireless Data Services (MEdia Net), Two way messaging, Push to Talk
Revenue
▲US$42.7 billion (2007) [1]
Employees
69,876 (2008)
Parent
SBC/AT&T (60%, 2000–2006; wholly-owned 2007–present)
BellSouth (40%, 2000–2006)
Website
wireless.att.com
AT&T Mobility LLC (usually branded AT&T,[2] and formerly named Cingular Wireless LLC) is the wholly owned wireless subsidiary of AT&T Inc. AT&T Mobility is the largest mobile phone company in the United States and it also operates in Puerto Rico and the United States Virgin Islands. AT&T Mobility has approximately 71.4 million subscribers as of the first quarter 2008, and operates the largest digital voice and data network in the United States.[3]
Formerly a joint venture between SBC Communications and BellSouth, Cingular Wireless soon acquired the old AT&T Wireless; SBC later acquired the original AT&T and re-branded as "the new AT&T". Cingular became wholly-owned by the new AT&T in December 2006 as a result of AT&T's acquisition of BellSouth.
The service is now branded as simply AT&T. Renaming on a corporate level occurred immediately, and consumer branding changed to "AT&T", or a variant thereof. Until all regulatory filings were approved, and public awareness was fostered, the "Cingular" brand was used in store signs and media advertisements during a dual-branded transition. This process began on January 15, 2007.[4] It finished in late June, just prior to the rollout of the Apple iPhone.
Among the services that AT&T aggressively promotes is its "Rollover" service, allowing customers to keep unused minutes from month to month on a twelve-month rolling cycle on its popular "Nation" nationwide plans. Beginning in July 2007, AT&T now allows its AT&T Unity plan users to have "Rollover", a service which was exclusive to the "Nation" plans. AT&T also launched video share in 2007, in which a mobile caller can stream live video from one phone to another over the 3g network with video share capable phones. This allows one mobile phone user to view another's camera through the mobile phone in real time.
A large number of AT&T Mobility employees are unionized, belonging to the Communication Workers of America. The CWA represented roughly 15,000 of the previous 20,000 formerly AT&T Wireless employees as of early 2006.[5] As of the end of 2007, the CWA website claims roughly 40,000 workers of AT&T Mobility are represented by the union.[6]
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